One of the most successful genres of this age is the book title itself as a “youdunit.” It involves the reader in such titles as: Time and Western Man;... The Revolt of the Masses;... The Organization Man;... Space, Time and Architecture;... The Hidden Persuaders;... The Death of God;.... Replacing the encyclopedias of earlier centuries, such books are all “guides to understanding”.
From Cliché to Archetype with Wilfred Watson (1970), p 90-91
Year: 1970
Chapter:
Participation
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan