Whereas computer programmers try to reduce the infinite variety of the world to the two-bit wit of their machines, “artists” like James Joyce can create universes of resonant meaning out of two words: the “orb urbs” and the “urb orbs.”
“The Argument: Causality in the Electric World”, in Technology and Culture, Vol.14, No. 1, January (1973) p 13, reprinted in McLuhan Unbound # 3, (2005), p 22
Year: 1973
Chapter:
Computer
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan