The same event, handled by press or radio (in the absence of television), would have provided a totally different experience. The national "lid" would have "blown off" Excitement would have been enormously greater and depth participation in a common awareness very much less.
Understanding Media (1964), MIT/Routledge edition, p 285
Year: 1964
Chapter:
Television
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan