As long as it has environmental power it is invisible, and as we… — Speech at the U Texas-Stanford Symposium, 1966, taken from typescript, later printed essay in, The Meaning of Commercial Television, ed., Stanley Donner (1966)

A dictionary of Marshall McLuhan’s quotations

As long as it has environmental power it is invisible, and as we notice only those characteristics of it which belong to the old technology, movies. When television becomes an old technology, we will really understand and appreciate its glorious properties”.

Speech at the U Texas-Stanford Symposium, 1966, taken from typescript, later printed essay in, The Meaning of Commercial Television, ed., Stanley Donner (1966)

Quote #6785

Year: 1966

Chapter: Television

↪ Also at #6760