Men are related laterally by kinship but there are no hierarchies and no authority. Moreover the horizontal metaphor (which provides the sleeping giant Finn McCool of Finnegans Wake) indicates a state of collective consciousness. A state of homogeneity and non-differentiation which in pagan theory proceeded the fall of man.
“The God-Making Machines of the Modern World”, Review of Foundations of Social Survival, by John Lindberg (Columbia), in The Commonweal, Vol. LIX, no. 24. March 19, 1954, p 606
Year: 1954
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan