A dictionary of Marshall McLuhan’s quotations

Men are related laterally by kinship but there are no hierarchies and no authority. Moreover the horizontal metaphor (which provides the sleeping giant Finn McCool of Finnegans Wake) indicates a state of collective consciousness. A state of homogeneity and non-differentiation which in pagan theory proceeded the fall of man.
“The God-Making Machines of the Modern World”, Review of Foundations of Social Survival, by John Lindberg (Columbia), in The Commonweal, Vol. LIX, no. 24. March 19, 1954, p 606
Year: 1954
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan