The electronic man starts with the effects desired and then looks around for the means to those effects, whereas the old visual culture had accepted all the available means as a kind of destiny or irreversible fate which drove him toward ever-changing patterns, regardless of the cost.
“Liturgy and the Microphone”, (1974), p 27
Year: 1974
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan