A dictionary of Marshall McLuhan’s quotations

The electronic man starts with the effects desired and then looks around for the means to those effects, whereas the old visual culture had accepted all the available means as a kind of destiny or irreversible fate which drove him toward ever-changing patterns, regardless of the cost.
“Liturgy and the Microphone”, (1974), p 27
Year: 1974
↪ Also at #626, #1883
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan