The dominance of either the left or the right hemisphere is largely dependent upon environmental factors. Thus the lineality of the left hemisphere is reinforced by a service environment of roads and transportation, and logical or legal activities in legal administration. The dominance of the right hemisphere, on the other hand, depends upon an environment of a simultaneously resonating character, as is normal in oral societies.
“The Brain and the Media: the Two Hemispheres” (1978), typescript, p 2
Year: 1978
Chapters:
Goodbye Linearity | Hemispheres of the Brain
↪ Also at #2611
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan