A dictionary of Marshall McLuhan’s quotations

The dominance of either the left or the right hemisphere is largely dependent upon environmental factors. Thus the lineality of the left hemisphere is reinforced by a service environment of roads and transportation, and logical or legal activities in legal administration. The dominance of the right hemisphere, on the other hand, depends upon an environment of a simultaneously resonating character, as is normal in oral socieites.
“The Brain and the Media: the Two Hemispheres” (1978), typescript, p 2
Year: 1978
↪ Also at #2491
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan