A dictionary of Marshall McLuhan’s quotations

The medium is the message because it is the medium that shapes and controls the scale and form of human association and action.
Understanding Media (1964), MIT/Routledge edition, p 8
Quote #4720
Year: 1964
Chapters: Media | Media Effects | Media as Form | Medium is the Message
↪ Also at #4468, #4505, #4543, #4733
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan