A dictionary of Marshall McLuhan’s quotations

…It is the medium that shapes and controls the scale and form of human association and action.
Understanding Media (1964), MIT/Routledge edition, p 9
Quote #4543
Year: 1964
Chapters: Media | Media as Form | Media Effects | Medium is the Message
↪ Also at #4468, #4505, #4720, #4733
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan