“Le Mot Juste”
The “right” word is not the one that names the thing but the word that gives the effect of the thing.
Experience is play, and meaning is re-play and re-cognition. Far from being normal, successful communication is a rarity. It requires not only repetition of a common language, but also demands participation of both author and audience in the process of remaking from their old components a pattern that only the author may have perceived. Communicating the new is a miracle.
Take Today with Barrington Nevitt, 1972, p 142
Year: 1972
Chapters:
Communication | Playfulness
↪ Also at #1196
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan