A dictionary of Marshall McLuhan’s quotations

Far from being normal, successful communication is a rarity. It requires not only repetition of a common language, but also demands participation of both author and audience in the process of remaking from their old components a pattern that only the author may have perceived. Communicating the new is a miracle.
Take Today: the Executive as Dropout with Barrington Nevitt (1972), p 142
Year: 1972
↪ Also at #5437
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan