A dictionary of Marshall McLuhan’s quotations

“Real” is an idea borrowed from the visual world. The word “phony” – which means “unreal” in English slang – originally meant “as unreal as a telephone conversation.” In the 1920 dictionary, that’s what “phony” meant.
“I Never Study—” (1978)
Year: 1978
Chapters: Space | Telephone
↪ Also at #6451
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan