A dictionary of Marshall McLuhan’s quotations

With satellites, television ceases to be environmental and becomes content, becomes art form. As long as [TV] has environmental power it is invisible, and as we notice only those characteristics of it which belong to the old technology, movies. When television becomes an old technology, we will really understand and appreciate its glorious properties.
“Television in a New Light,” The Meaning of Commercial Television, edited by Stanley Donner (1966), p 107
Year: 1966
Chapter: Television
↪ Also at #6785
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan