A dictionary of Marshall McLuhan’s quotations

The function of art in a tribal society is not to orient the population to novelty but to merge it with the cosmos. Value does not inhere in art as object but in its power to educate the perceptions.
From Cliché to Archetype, with Wilfred Watson (1970), p 177
Year: 1970
↪ Also at #7053
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan