“The function of art in a tribal society is not to orient the population to novelty but to merge it with the cosmos. Value does not inhere in art as object but in its power to educate the perceptions.
From Cliche to Archetype with Wilfred Watson, 1970, p 177
Year: 1970
Chapters:
Training of Perception | Tribal Societies
↪ Also at #7100
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan