A dictionary of Marshall McLuhan’s quotations

Tribal societies cannot entertain the possibility of the individual or of the separate citizen. Their ideas of space and time are neither continuous nor uniform, but compassional and compressional in their intensity. It is in the power to extend patterns of visual uniformity and continuity that the “message” of the alphabet is felt by cultures.
Understanding Media (1964), MIT/Routledge edition, p 84
Year: 1964
Chapter: Tribal Societies
↪ Also at #7092
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan