Tribal cultures cannot entertain the possibility of the individual or of the separate citizen. Their ideas of spaces and times are neither continuous nor uniform, but compassional and compressional in their intensity. It is in its power to extend patterns of visual uniformity and continuity that the "message" of the alphabet is felt by cultures.
Understanding Media (1964), MIT/Routledge edition, p 84
Year: 1964
Chapter:
Tribal Societies
↪ Also at #7113
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan