Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.
Today, civil defence would seem to consist in protection against media fallout. In the past, war has consisted in the movement of commodities back and forth across frontiers.
What I Learned on the Project (1959-60), in NAEB Report on Understanding New Media, June (1960), p 2
Year: 1959
Chapters:
Anticipating Change | Dropout | Identity | Living Unity | McLuhanisms & Zingers | Values & Value Judgments | Violence | Warnings
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan