A dictionary of Marshall McLuhan’s quotations

Just as the Japanese insist that it is not the tea but the ritual that gives meaning, Dr. Kormos [from a New York Times series on prevalent drug taking] suggested that it is the procedure of group Participation and sharing of the drug that lends "a sense of belonging and Identity that may be more important to the student than the effect of the drug."
War and Peace in the Global Village, 1968, p 82
Year: 1868
↪ Also at #1624, #5247, #6198
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan