A cliché is an act of consciousness: total consciousness is the … — From Cliché to Archetype with Wilfred Watson (1970), p 150 | The MMM

A dictionary of Marshall McLuhan’s quotations

A cliché is an act of consciousness: total consciousness is the sum of all the clichés of all the media or technologies we probe with.

From Cliché to Archetype with Wilfred Watson (1970), p 150

Quote #1108

Year: 1970

Chapter: Cliché and Archetype

Compiled by William Kuhns
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