Radio, when it uses telephone as I understand it does a great deal locally, is reverting to a primitive form of radio… To use telephone or wire, and feed it through the radio channel is to create an impurity – a very effective one – let’s say a hybrid, and a very powerful hybrid I think it is.
“The Electronic Revolution in North America,” 1959, p 10
Year: 1959
Chapter:
Media Reprocess Media
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan