A ship that is moving at the same speed as the current has no steerageway. What is ordinarily called planning is, in effect, acceleration.
“Letter to Claude Bissell, May 6, 1960”, in Letters of Marshall McLuhan (1987), p 273
Year: 1960
Chapter:
Anticipating Change
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan