When the perverse ingenuity of man has outered some part of his being in material technology, his entire sense ratio is altered. … In beholding this new thing, man is compelled to become it.
The Gutenberg Galaxy: The Making of Typographic Man, (1962), p 265-266
Year: 1962
Chapter:
Tools We Shape, Reshape Us
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan