Electric energy is independent of the place or kind of work-operation, it creates patterns of decentralism and diversity in the work to be done. This is a logic that appears plainly enough in the difference between firelight and electric light , for example.
Understanding Media, 1964, MIT/Routledge edition, p 359
Year: 1964
Chapter:
Today’s Transition
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan