A dictionary of Marshall McLuhan’s quotations

All cultural situations are composed of an area of attention (figure) and a very much larger area of inattention (ground). The two are in a continual state of abrasive interplay, with an outline or boundary or interval between them that serves to define both simultaneously. For example, at a lecture attention will shift from the speaker's words to his gestures, to the hum of the lighting or street sounds, or to the feel of the chair or a memory or association or smell, each new figure alternately displacing the others into ground.
The Global Village with Bruce Powers, 1989, p 5
Year: 1989
↪ Also at #163, #658, #2308
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan