[After hearing Margaret Mead tell how tribesmen were excited by the “magical” nature of replicated, identical books] We forget perhaps that the criterion of scientific “proof” for a long time was (and remains) the power to repeat an effect or an experiment. Since we consider magic and science to be antithetic, it is a little strange to encounter a culture in which magic and repetition are one and the same.
“Libraries, Past, Present, Future” (1970), p 16
Year: 1970
Chapter:
Science
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan