It is this continuous embrace of our own technology in daily use that puts us in the Narcissus role of subliminal awareness and numbness in relation to these images of ourselves. By continuously embracing technologies, we relate ourselves to them as servomechanisms.
Understanding Media (1964), MIT/Routledge edition, p 46
Year: 1964
Chapters:
Media | Tools We Shape, Reshape Us
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan