All the official theories of communication studied in the schools of North America are theories of how you move data from point A to point B to point C with minimal distortion. That is not what I study at all. Information theory I understand and I use, but information theory is a theory of transportation, and it has nothing to do with the effects which these forms have on us. It’s like a railway train concerned with moving goods along a track. The track may be blocked, may be interfered with. The problem in the transportation theory of communication is to get the noise, get the interference off the track and let it go through. Many educators think that the problem in education is just to get the information through, get it past the barrier, the opposition of the young, just to move it and keep it going. I don’t have much interest in that theory.
“Living in an Acoustic World,” Public Lecture at the University of South Florida (1970), from Marshall McLuhan Speaks, Transcript, p 3
Year: 1970
Chapter:
Communication
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan