The book´s role has diminished because of all the other actors; it's no longer king of subject. We owe a lot to the book, the assembly line of mass production, for example, comes to us from the book, from the printed line where things move along and happened one at a time. But the assembly line has changed, it is no longer one thing at a time, but wherever possible everything at once. Forty or fifty operations happening at the same time, controlled and synchronized, exactly by pre-set tape.
“Marshall McLuhan Describes the Global Village,” in Explorations (CBC-TV), May 18, 1960, transcript, p 3
Year: 1960
Chapters:
Linear and Nonlinear | Simultaneity
↪ Also at #3494
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan