And the environment has become a teaching machine. The schoolroom is not that turned on nor that thrilling; this is a simple matter of observation. You don’t have to guess about this, but it should be possible, and it is the sort of thing I work at: to try to find out the reasons why this happens. I know it is happening. I feel it happening. I see it happening, I want to find out why. Instead of telling people that it is happening, it’s more desirable to find out why.
The Museum as Large-Room Pinball Machine, Marshall McLuhan, Harley Parker, and Museum Professionals, 1967, full transcript of a seminar at the City Museum of New York, October 9-10 1967, edited by William Buxton, published by U. of Alberta Press, 2026, p 153
Year: 1967
Chapters:
Education | Environment
↪ Also at #2116
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan