A dictionary of Marshall McLuhan’s quotations

That the entire planet should become show business on a twenty-four-hour basis is not only inevitable now, but it creates "challenges" for all levels of the establishment on a scale that will gradually obliterate consciousness.
“A Peculiar War to Fight”, Letter to R.J. Leuver (1969), in The Medium and the Light, (1999), p 91
Year: 1969
↪ Also at #333, #2648
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan