A dictionary of Marshall McLuhan’s quotations

Another approach to cliché is to point out that the more deeply people participate in a culture, the less the motive for innovation.
From Cliché to Archetype with Wilfred Watson (1970), p 58
Quote #993
Year: 1970
Chapters: Change | Cliché and Archetype | Innovation | Tribal Societies
↪ Also at #1113, #3062, #7115
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan