Any new technology, any extension or amplification of human faculties given material embodiment, tends to create a new environment… It is in the interplay between the old and new environments that there is generated an innumerable series of problems and confusions… It is useful to view all the arts and sciences as acting in the role of anti-environments that enable us to perceive the environment.
The Medium is the Massage, 1967
Year: 1967
Chapter:
Environment
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan