Any process, pushed to its limit, flips. The specialized acoustic image of the demagogue on radio, or talking movie, is suddenly shifted into iconic or "cartoon" form on TV.
“Technology and the Human Dimension” (Interview, Louis Forsdale), 1974, in Marshall McLuhan: The Man and His Message (1989) p 23
Year: 1974
Chapters:
LOM 4 - Flip, or Reverse into the Opposite | Television
↪ Also at #6776
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan