A dictionary of Marshall McLuhan’s quotations

The scientist lives in a world of matching, and his idea of proof or verification is just the matching evidence against evidence. When somebody doesn’t match but makes a new breakthrough, this is just as disturbing to the scientist as to the educator. It upsets the whole apple cart.
“The Communications Revolution,” Speech at Ohio State University (1960), transcript p 8
Year: 1960
↪ Also at #3797, #7139
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan