Artists have, during the past century, been vividly aware of the ever-increasing measure in which the audience shares in the creative process. This is an aspect of the “mass audience” that is frequently deplored and misunderstood by the representatives of the old mechanical culture and environment. Such people tend to see the mass audience as the mere obliteration of old landmarks and of individual differences. They pay no attention to the increasingly creative awareness of people who are deeply involved in one another by means of electric circuitry. They are engaged in the ancient routine of regarding the patterns of the previous environment with nostalgic reverence.
“The Future of Art,” unpublished typescript dated August 3, 1979, p 1
Year: 1979
Chapters:
Art, Artists | Authority of Knowledge
↪ Also at #587
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan