As framed, the tetradic metaphor amplifies the potential equilibrium of the relations being explored; it obsolesces simile, metonymy, and connected logic; it retrieves understanding, or meaning, by virtue of replay in another mode; and it reverses into allegory or parallelism.
The Global Village with Bruce Powers (1989), p 9
Year: 1989
Chapter:
Laws of Media
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan