As we seem to be acquiring the Eastern “software”, the Orient would seem to be taking over our Western hardware along with our Western alphabet. What has been formed is a completely new “ball park” of global dimensions with completely unfamiliar ground rules. In any event the printed and written word will have a salient function.
Speech delivered in Denver, May 4, (1975), transcript, p 3
Year: 1975
Chapters:
Hardware / Software | West and East
↪ Also at #7448
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan