A dictionary of Marshall McLuhan’s quotations

Tribal man is “half-witted” since he lives not by eye, but by ear and touch. (Civilized man is “half-witted” since the dominance of sight encourages him to subdue all the other senses. Joyce calls it “abcedmindedness” or “alforabit”, i.e., alphabet throws everything away and retains a fragement of the experience, the private point of view.)
Letter to Pat O’Neill, August 21, 1969 (LAC)
Year: 1969
Chapter: Retribalizing
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan