A dictionary of Marshall McLuhan’s quotations

At a university in Vancouver they have been experimenting by taking people out of the African jungle and in five months turning them into proficient mechanics. But they discovered they were equally good at prescribing particular therapy. Give them a case history, a sick man, and they can spot the trouble just as quickly as they can in the airplane engine. Because they play the total field, they don’t have a point of view. They do it with smell.
The Museum as Large-Room Pinball Machine, Marshall McLuhan, Harley Parker, and Museum Professionals, 1967, full transcript of a seminar at the City Museum of New York, October 9-10, 1967, edited by William Buxton, published by U. of Alberta Press, 2026, p 107
Year: 1967
Chapter: Tribal Societies
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan