At electric speeds, new direct perception of existence bypasses … — “The Argument: Causality in the Electric World”, in Technology and Culture, Vol.14, No. 1, January (1973), p 18 , reprinted in McLuhan Unbound # 3, (2005), p 30

A dictionary of Marshall McLuhan’s quotations

At electric speeds, new direct perception of existence bypasses old die-hard concepts of Nature. We can now anticipate the effects of both services and disservices—before allowing the causes to develop. We no longer merely choose options, we make them. We can invent the remedies for both fortune and misfortune.

“The Argument: Causality in the Electric World”, in Technology and Culture, Vol.14, No. 1, January (1973), p 18 , reprinted in McLuhan Unbound # 3, (2005), p 30

Quote #351

Year: 1973

Chapter: Anticipating Change