At electric speeds patterns become so clear that even bureaucrats begin to get the message. This is new, though: things used to change gradually enough to be imperceptible, but today the patterns of change are declaring themselves very vividly because of the speed at which they occur. This is what pollution comes from: pollution is merely the revelation of a changing situation at very high speeds.
“Electric Consciousness and the Church” (1970), pp 7-8; reprinted in The Medium and the Light (1999), p 158
Year: 1970
Chapter:
Change
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan