At what point is man going to recognize that this power of innovation may have to be restrained and that just as economically it may not be desirable to grow indefinitely, so that technologically it may not be necessary or desirable to innovate indefinitely?
Marshall McLuhan with A. F. Knowles, York University Instructional Services Video, 1971; quoted in Forward Through the Rear View Mirror (1997), p 190
Year: 1971
Chapter:
Mastering Technology
↪ Also at #3720
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan