A dictionary of Marshall McLuhan’s quotations

Black is not a color. It is the space between the colors in the spectrum. Perhaps this is why it is so much more involving than any of the colors because we feel a need to be in the spaces. The Negro countenance on color TV provides a powerful, sculptural icon, suitable to the non-photographic medium. The white face on color TV is weakened by chiaroscuro and light and shade which belong to the movie medium where the white man can still be a star.
“Media and the Making of the Midwest” (1969), p 16
Year: 1969
Chapter: Interval
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan