A dictionary of Marshall McLuhan’s quotations

Blake makes quite explicit that when sense ratios change, men change. Sense ratios change when any one sneer or bodily or mental function is externalized in technological form: The Spectre is the reasoning Power in Man, & when separated From Imagination and closing itself as in steel in a Ratio Of the things of Memory, It thence frames Laws & Moralities To destroy Imagination, the Divine Body, by Martrydoms & Wars. Blake’s view was that [quoting Northrop Frye] “history as linear time is the great apocrypha or mystery which has to be ‘rejected’ since “the whole of human life is seen and understood as a single mental form.” (p. 340) The linear view of history began with Petrarch and Leonardo da Vinci and ended with Gibbon and Hume. So obsessive a metaphor as that of linear perspective is important enough to deserve some explanation, especially since we are now deep in the process of extricating ourselves from it.
“Inside Blake and Hollywood”, in Sewanee Review, Vol.55, No.4, October, 1947, p 710; reprinted in McLuhan Unbound (2003)
Year: 1947
↪ Also at #2495, #5353
Compiled by William Kuhns
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