But in terms of the reversal of procedures and values in the ele… — Understanding Media, 1964, MIT/Routledge edition, p 22 | The MMM

A dictionary of Marshall McLuhan’s quotations

But in terms of the reversal of procedures and values in the electric age, the past mechanical time was hot and we of the TV age are cool.

Understanding Media, 1964, MIT/Routledge edition, p 22

Quote #1065

Year: 1964

Chapters: Chiasmus, Flips, Reversals | Hot & Cool

↪ Also at #2746

Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan