But the old values cannot be achieved by the old methods. And I do not mean that we should attempt to achieve the values of print culture by teaching print by film or television. The latter course is totally destructive of print values.
Letter to David Riesman (1960) in Lettters (1987), p 261
Year: 1960
Chapter:
Advice
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan